Best Advertising For Sales Professionals

I am a firm believer that proper marketing is a sales professional’s best friend.  Proper advertising brings in quality leads that are so much easier to sell.

With proper marketing a sales professional can avoid so much wasted time dealing with prospects that aren’t a good match.  You know how it is, when sales are down we always start trying to force the square peg into the round hole.

All this accomplishes is frustration and excess work for us and upset customers who complain and take up way too much of your time.  Believe me, I’ve been there and I know all about it.

When marketing as a sales professional you need to follow a certain framework.  Most sales professionals believe mistakenly that they should advertise only their product or service.  This is a huge mistake.  The correct way of marketing is to market YOURSELF as an expert.

First of all, quality prospects always seek out the expert in the field.  Secondly when you are perceived as an expert, you don’t have to try so hard to convince people.  They come to you to take your advice.  They are already presold on whatever your suggestions entail.

So how do you become an expert?  The simplest way is to advertise your credentials.  The years you’ve been in your industry, the awards you’ve won, organizations you belong to, certifications you hold.  Anything that shows that you are involved, active and a leader in your field.

I recommend taking it a step further…  I recommend doing all of the above and becoming an expert author.  Nothing says expert to your prospects more than having expert author listed in your bio.  Becoming an expert author is actually much easier than you would think.

The easiest way to become an expert author is to write a 500 word article about your industry and submit it to  Once your article is approved,  anytime you send information out to a prospect you can give them a link to your article.  You can even print out the article and include it in any promotional material you may have.  Make sure to update all of your email signatures and business cards with the title “Expert Author.”

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